PAYDAY bars are salty on the outside and sweet on the inside. We brought this truth to life with the juxtaposition of salty yelling paired with the sweetest words.
The saltiest people in the saltiest situations yelling nothing but sweet nothings. That’s salty covered sweetness. PAYDAY!
A pop-culture mash-up of "Jurassic Park" and "Parks and Recreation."
Less than a week after posting, the video had over a million views on YouTube, press from every major outlet, made the front page of Reddit, and got a tweet from Chris Pratt himself.
Editor: Sean Nolan
AD: Maggie McClurken
Animation: Caroline Director
The best way to wrap up a meal is to unwrap a York.
When you're stuck in an awkward dinner conversation or at a meal that just won't end, reach for a York. Its smooth dark chocolate and refreshing peppermint cleanse your palette to close out the meal and the moment.
The Sprite NBA Slam Dunk Contest is the perfect marriage of sport and creativity. This year we elevated the art of the dunk when Futura, the godfather of the graffiti movement, turned the basketballs used over the course of All-Star weekend into art, adding another layer of creativity to the contest.
After All-Star weekend, the original works of art were signed by the dunkers and auctioned on NBA.com for charity.
A Futura mini-documentary introduced the artist and the basketball art project.
We collaborated with Grammy award winning artist Zedd to create a Super Bowl commercial that launched his new hit single “Find You.”
Advertising bonus level points:
Zedd incorporated our "Turn Up Your Night" tagline into the chart topping song. 😎
In an attempt to fulfill a lifelong goal of meeting Jim Carrey and the Farrelly Brothers, I collaborated with the Head Designer of A-list fashion label Haute Hippie to create "Dumbure Couture."
One day after tweeting a pic of the the hand-stitched "Dumb and Dumber" inspired dresses, the Farrelly Brothers personally invited us to the premiere of "Dumb and Dumber To" in LA. All expenses paid by Universal Pictures.
Head Designer: Matthew Demgen // Editor: Sean Nolan // AD: Maggie McClurken // Illustrator: Hannah Choi
BroBible: ‘Dumb And Dumber’ Superfans Create Movie-Inspired Clothes — Farrelly Bros. Invite Them To Premiere After Finding Video
AdPulp: Creative Side Projects Can Be A Dumb And Dumber Idea (And That’s Good)
Ranked #32 on "The 50 Best Cosplays of New York Comic Con 2014"
My sister and I are huge fans of the Showtime series Homeland. So naturally, we created a line of Valentine's Day cards that somehow made their way to the Homeland writer's room. Someone from the show actually cut them out and gave one to Claire Danes. The Internet is magic.
We also created a line of Westworld themed Valentine's Day cards, retweeted by real-life Dolores, Evan Rachael Wood.
Facebook application we created at Y&R New York for Valentine’s Day. It helps Facebook users determine their #1 digital admirer.
We teamed up with the world's oldest mime, Richmond Shepard, to put a modern twist on the traditional routine by having him interact with technology & NYC.
Bud Light Platinum is what you drink when you want to let go and follow the intrigue of night. We worked with musician Steve Aoki to bring this idea to life.
Director: Tristan Patterson
Editor: Avi Oron
Little stunt filmed outside of Internet Week in NYC where we tried to sell knockoff Google Glass.
Westworld in the real world at Disneyworld.
We snuck in the most magical place on earth dressed as Westworld's Dolores and the Man in Black to pull off this stunt. Shot using GoPros and iPhones.
Sometimes I make videos and things get weird.