PAYDAY bars are salty on the outside and sweet on the inside. We brought this truth to life with the juxtaposition of salty yelling paired with the sweetest words.
The saltiest people in the saltiest situations yelling nothing but sweet nothings. That’s salty covered sweetness. PAYDAY!
The best way to wrap up a meal is to unwrap a York.
When you're stuck in an awkward dinner conversation or at a meal that just won't end, reach for a York. Its smooth dark chocolate and refreshing peppermint cleanse your palette to close out the meal and the moment.
The Sprite NBA Slam Dunk Contest is the perfect marriage of sport and creativity. This year we elevated the art of the dunk when Futura, the godfather of the graffiti movement, turned the basketballs used over the course of All-Star weekend into art, adding another layer of creativity to the contest.
After All-Star weekend, the original works of art were signed by the dunkers and auctioned on NBA.com for charity.
A Futura mini-documentary introduced the artist and the basketball art project.
I'm one of the proud authors behind Taco Bell's famous hot sauce packets & merchandise. This may be my life's greatest accomplishment. Here's a small sampling.
While at Y&R New York my Art Director and I created a Facebook application for Valentine’s Day. It helps Facebook users determine their #1 digital admirer (AKA stalker).
Cannes 2012 shortlist
Art Director: Eric Alexander Franklin
We collaborated with Grammy award winning artist Zedd to create a Super Bowl commercial that launched his new hit single “Find You.”
Advertising bonus level points:
Zedd incorporated our "Turn Up Your Night" tagline into the chart topping song. 😎
Bud Light Platinum is what you drink when you want to let go and follow the intrigue of night. We worked with musician Steve Aoki to bring this idea to life.
Director: Tristan Patterson
Editor: Avi Oron