PAYDAY bars are salty on the outside and sweet on the inside. We brought this truth to life with the juxtaposition of salty yelling paired with the sweetest words.
The saltiest people in the saltiest situations yelling nothing but sweet nothings. That’s salty covered sweetness. PAYDAY!
Director: Evan Silver, Gifted Youth.
The best way to wrap up a meal is to unwrap a York.
When you're stuck in an awkward dinner conversation or at a meal that just won't end, reach for a York. Its smooth dark chocolate and refreshing peppermint cleanse your palette to close out the meal and the moment.
Since the start of the pandemic, I’ve been writing puns for this wonderful brand. The kind & talented people of Brooks Running have kept me sane and creatively fulfilled for 2 years and counting.
As a Senior Writer for the brand (client-side), I’ve done everything from naming new products and writing TV commercials to writing wicked jokes on cans of clam chowder for a pop-up event at the Boston Marathon.
I also helped conceptualize and launch the Brooks Run Club, the brand’s first digital community for runners with over 100k members and growing. Featuring monthly games, prizes, exclusive runner-focused content & more.
It’s been a joy to collaborate with this team. New work coming soon.
The Sprite NBA Slam Dunk Contest is the perfect marriage of sport and creativity. This year we elevated the art of the dunk when Futura, the godfather of the graffiti movement, turned the basketballs used over the course of All-Star weekend into art, adding another layer of creativity to the contest.
After All-Star weekend, the original works of art were signed by the dunkers and auctioned on NBA.com for charity.
A Futura mini-documentary introduced the artist and the basketball art project.
I'm one of the proud authors behind Taco Bell's famous hot sauce packets & merchandise. This may be my life's greatest accomplishment. Here's a small sampling.
During my time at Y&R New York, I originated a Facebook application for Valentine’s Day. It helps Facebook users determine their #1 digital admirer (AKA stalker).
Cannes 2012 shortlist
Art Director: Eric Alexander Franklin
We collaborated with Grammy award winning artist Zedd to create a Super Bowl commercial that launched his new hit single “Find You.”
Advertising bonus level points:
Zedd incorporated our "Turn Up Your Night" tagline into the chart topping song. 😎
Bud Light Platinum is what you drink when you want to let go and follow the intrigue of night. We worked with musician Steve Aoki to bring this idea to life.
Director: Tristan Patterson
Editor: Avi Oron
HOMELAND VALENTINES
As fans of the Showtime series Homeland, my sister and I created a line of Valentine's Day cards inspired by the show for fun. A few days after posting the cards online, a producer from the series contacted me saying she’d printed them out and had given one to Claire Danes for V-Day. The Internet is magic.
Press:
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WESTWORLD VALENTINES
We also created a line of Westworld themed Valentine's Day cards, retweeted by real-life Dolores, Evan Rachael Wood. (keep scrolling)
