Since the start of the pandemic, I’ve been writing puns for this wonderful brand. The kind & talented people of Brooks Running have kept me sane and creatively fulfilled for 2 years and counting.
As a Senior Writer for the brand (client-side), I’ve done everything from naming new products and writing TV commercials to writing wicked jokes on cans of clam chowder for a pop-up event at the Boston Marathon.
I also helped conceptualize and launch the Brooks Run Club, the brand’s first digital community for runners with over 100k members and growing. Featuring monthly games, prizes, exclusive runner-focused content & more.
It’s been a joy to collaborate with this team. New work coming soon.